{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.
The biggest surprise the film industry has experienced in 2025? The comeback of horror as a leading genre at the British cinemas.
As a style, it has impressively outperformed past times with a 22% rise compared to last year for the British and Irish cinemas: £83,766,086 in 2025, compared with £68,612,395 in 2024.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.
The top performers of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54 million) – have all hung about in the theaters and in the audience's minds.
Even though much of the expert analysis highlights the unique excellence of prominent auteurs, their successes suggest something shifting between audiences and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from artistic merit, the steady demand of spooky films this year suggests they are giving moviegoers something that’s much needed: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a noted author of vampire and monster cinema.
Amid a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures connect in new ways with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an performer from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Analysts point to the boom of European artistic movements after the WWI and the chaotic atmosphere of the post-war Germany, with movies such as classic silent horror and the iconic vampire tale.
This was followed by the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a historian.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of migration inspired the just-premiered supernatural tale The Severed Sun.
The creator elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the present time of celebrated, politically engaged fright cinema began with a brilliant satire launched a year after a contentious political era.
It introduced a fresh generation of visionary directors, including a range of talented artists.
“It was a hugely exciting time,” comments a creator whose project about a deadly unborn child was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reconsideration of the underrated horror works.
In recent months, a new cinema opened in a major city, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The renewed interest of this “rough and rowdy” genre is, according to the venue creator, a clear response to the formulaic productions churned out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an expert.
Alongside the return of the deranged genius archetype – with two adaptations of a well-known story on the horizon – he forecasts we will see horror films in 2026 and 2027 responding to our present fears: about AI’s dominance in the years ahead and “monstrous metaphors in power structures”.
Meanwhile, a biblical fright story a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after the nativity, and stars celebrated stars as the sacred figures – is scheduled to debut in the coming months, and will definitely send a ripple through the Christian right in the United States.</